Create Once, Publish Everywhere (COPE) with Savannah Paver

Kevin Oakley is joined by Savannah Paver, the SEO & Web Content Strategist at M/I Homes, INC. They talk about setting SEO expectations and how to think about SEO when it comes to comparing it to other digital marketing strategies. How to think about C.O.P.E (Create Once, Publish Everywhere) and how it aligns with pushing out with their marketing content. Why SEO is becoming more and more important and why it’s so important for any company’s business. Kevin Oakley and Savannah Paver discuss: Why on-page web content optimations should get the most SEO attention Creating marketing content to meet customers where they are in the process and where they are online Why you need to understand your business alongside your consumer’s behavior. The SEO Tools Savannah finds the most value in How to think about your website’s structure, and internal linking, to help with your SEO and how search engines interpret your website Why SEO never stops and always changes, but shouldn’t discourage you Why you need to know what MOZ, SEO Roundtable, SEM Rush are. Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.