Kevin Oakley, Andrew Peek, Julie Jarnagin, Mike Lyon, and Jen Barkan are in the house to bring you a very special episode to discuss the ever-changing ecosystem that is online sales and marketing for home builders in 2021. They talk about how being nimble and flexible is the key to moving forward in an ever-changing market and how some home buyers are taking the term Online Sales "Counselors" very literally. Mike and Jen also discuss how management needs to understand that Online Sales Specialists’ data is going to be funky right now, and that’s ok because the quality of leads needs to be prioritized over the number of leads at this time.
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