Margin Management with Amy O'Connor

Kevin Oakley talks with Amy O’Connor, from Jeff Shore Consulting Group, to discuss that no matter the market, we need to remember that margin management is the name of the game. Also in this episode, Kevin, Jackie Lipinski, & Jackie Askews discuss that even though Airbnb slashed its entire marketing budget they were able to return to 95% of their previous traffic levels, how Google wants to group people by FLoC to target you, and how one builder is overriding home selections to close on time. #newhomemarketing #kevinoakley #newhomeconstruction #Newhomesales #realestatemarketing