This week we go deep into marketingland for a discussion about lead attribution with one of the foremost PPC experts in the world, Kirk Williams. Kirk is the author of one of Kevin's favorite articles from 2019, and shares insight around why attribution is NOT the holy grail of marketing analysis, and circumstances in which it does actually work. Also, the Builders' Show is next week! You can check out all of Do You Convert's IBS education sessions at DoYouConvert.com/events.
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