August 25, 201801:06:07

Branding Tug Of War with Jenny NeSmith

In today's world branding sometimes gets a bad wrap for not attributing directly to sales results, and yet as A.I. becomes more powerful pure branding (storytelling) is likely to become even more important. Jenny NeSmith from EA Homes joins us to talk about the real-life tug of war between working in the "clouds" and working in the "dirt."

No transcript available.